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Content production in times of digital technology means that ever smaller and lighter pieces of equipment can generate ever higher quality output in terms of resolution and physical reproduction quality. What does this mean for digital content production?
Our customers don’t have the budgets for feature film or glossy TV ads so we work with the latest digital equipment to render a contemporary and credible look. The “wow” effect of digital storytelling may be based on authenticity, intimacy, surprise, mystery or humour – neither of which requires huge budgets to work.
